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An innovative new photocatalytic formula developed by Epicuro could help the government to meet EU targets for air pollution.

With urban outdoor air pollution estimated to cause 1.3 million deaths worldwide each year through illnesses such as heart problems, asthma, pulmonary problems and pneumonia, it is becoming increasingly important for the construction industry and UK government to invest in innovative products to meet air pollution targets.

And now the UK’s highest court has ruled that the UK government must take immediate action to cut air pollution and be prepared to submit new plans on tackling the issue to the European Commission no later than December 31st 2015.

Oleonic, developed by Epicuro, a leading manufacturer of green building products, was very recently launched following extensive research into its ability to reduce air pollution.

Suitable for use on all porous structures, Oleonic uses photocatalytic technology to convert pollutants into harmless substances, therefore reducing air pollution. Photocatalysts also attack glues surrounding particles such as soot or diesel particles, reducing the adhesion between the dirt and the surface. This enables rainwater to flush away the dirt, which in turn can reduce pollution.

Oleonic is a multi-purpose solution and its benefits have already been acknowledged by specifiers for a wide range of projects, including building refurbishments in London and on pavements, bridges and motorways across the UK.

Professor Denis Chamberlain, Epicuro founder, believes Oleonic is a product which can genuinely help to tackle the UK’s air pollution problem. He said:


“Oleonic goes further than any other product currently available to reduce air pollution because it is suitable for such a wide range of porous surfaces and on different structures.

“It also has the ability to make buildings more sustainable in the long term by reducing the rate of deterioration in building materials. With the product guaranteed for 30 years, this can make a huge difference to the amount of maintenance needed to be carried out to surfaces, helping to reduce air pollution caused by dust and emissions during construction work.

“Other countries are ahead of the UK in meeting their air pollution targets but widespread adoption of Oleonic in construction projects really could make a huge difference to our emissions.”

4th June 2015